B2B Social Marketing – a first!

While most of the social media hoopla to date has been in the consumer space, social media will have an even larger impact on B2B companies seeking to build deep, long-term relationships with their customers. This book is extremely timely as a guide on how to do just that.

There are some 138,000 entries in Amazon search for “social media”! But this is the first book that focuses exclusively on the business owner and  the B2B marketplace.

This is a wonderful reference book for everyone in the business world, with solid recommendations for strategies and tactics.
For more information click here to read  Chapter One on SlideShare.

Click on the book image to view the authors’ video.

Last, but not least here is the authors’ website.

Four Roads

You might be stuck because you pick the wrong fork on a looping road. You keep getting better at the route you cover, but it doesn’t go anywhere, you just keep doing it over and over. Nine years of experience is very different from one year of experience, nine times.

You might be impatient or unable to stick to your decision to take this particular road, and thus you’re always starting on a new road. Since the new road is always strange to you, you rarely get any better at getting where you’re going.

You might be on the wrong road. Sure, you get better at navigating your way, you can walk faster, you feel more comfortable–but this road is never going to lead much of anywhere.

And, if you’re lucky, you might be on the right road, and getting better as you go.

- Seth Godin

Only those who know WHY are ones who lead.

Want to discover your Why?  Start here.

Everyone knows WHAT they do. Some know HOW they do it. But very few know WHY they do what they do.

CLICK HERE FOR VIDEO!