luring local web traffic

As a small business in a small town, we rely heavily on phone-book advertising for our law firm. We have recently expanded to create a Web site. We have tried to keep it informative to draw in potential clients. We currently use Google AdWords and are listed as a member of the AARP Legal Services Network. Can you make any suggestions as to how we can improve our Web site to attract people who are using the Internet to search for an appropriate attorney in this area?


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