1. Host your blog on your small business website domain
Have your web designer setup your business blog on your website domain name instead of hosting your blog with one of the free service options, such as Blogger.com. This ensures all of the search engine benefits of starting a blog are passed directly to your website.
2. Install blog SEO plugins
Ask your web designer to install the latest search engine optimization plugins, sitemaps, and to setup permalinks for your business blog. These are two free options that will greatly improve your blog’s SEO.
3. Activate blog RSS and e-mail subscription options
Provide readers with the option to subscribe to your website content via RSS feed and e-mail subscription. RSS (Real Simple Syndication) is built into WordPress, but you’ll need to look into adding e-mail subscription capabilities.
4. Promote your business blog with social media
Incorporate social media and other marketing options into your business blog. You’ll find that starting a blog opens up a big window for you to network online like never before. If you’re using services like Twitter, Facebook, LinkedIn, blend those social media touch points into your blog.
5. Be your own salesman
Let personality, humor, professionalism and individuality show through on your business blog. A blog provides an easy way to differentiate and brand your small business.
keeping up with your business blog