If your business is an “offline” business with a physical storefront, the most effective way to improve your search rankings is to list your business in the free local business directories from Google, Yahoo and Microsoft (and others.)
Once you are listed in these directories, you have a chance to get listed in the “Google 10-Pack” – which is an invaluable way to get the word out about your business when people type in search terms in your
This is a free process that only takes a few minutes, so it is definitely worth the time and effort. Before filling out your profiles, you’ll want to have a nice description of your business handy, and ideally a few photos.
List your business in each of these directories, and provide a link to your website when you fill out the profiles.
Another great option for listing your business in the directories is UniversalBusinessListing.org.
This is a clever service that allows you to enter and maintain your business information in one place. It handles distributing your info to Google, Yahoo, Bing and about 7 other directory locations, including the online Yellow Pages.