simple seo steps

Optimizing for LOCAL search is a great way to learn SEO. Why?  Because there is less competition. Here’s how.

  • Write down your goal. Why are you doing this? Why do you want people to find your site?
  • Brainstorm and write down search queries. What words would people type into the search engines to look for your company?
  • Research your chosen keywords. Sign up for Google Adwords and learn how to use the provided “keyword tool” and “ad text ideas” generator. Learn how to use Wordtracker (paid) and/or the Keyword Difficulty tool (free).
  • Using what you learned from keyword research, record what you believe to be the best keywords .
  • Analyze the current search engine results pages  for your keywords. Who is ranking? What are they doing effectively and ineffectively? Investigate and get to know your competition.
  • Create a list of your competition. Use the information from the previous step to create a list of competitors.
  • Use Yahoo Site Explorer to find the sources of your competitor’s links. Record the sources of links your competitors have and save them for later.

About jmgroupdesign

Genesis WordPress designer Inbound Marketer Bigcommerce designer View all posts by jmgroupdesign

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