Too many real estate agents and brokers take their advertising experience in print media and place the same type of material on their web sites. Sorry, but it will never work. Why? Because the web visitor is expecting something different.
• It’s not about you! Take up more than 5% of your home page with your photo and you’ve started out wrong already. Only the tiniest percentage of your visitors will come to your site via a search engine query for “your name”. They simply are not looking for YOU.
• If a prospective buyer searches on “yourtown real estate listings”, guess what they want to find right away? It’s not a statement of your vast experience or a large photo of your team. They want to look through listings. Make that happen with a highly visible place to click just for searching listings.
• You can find anything on the Web FREE . That’s the perception of the average internet real estate prospect. FREE means without giving up your life history. Provide local real estate and community information in abundance and without logging in, or you’ll watch your future clients go to another site.
• They do want to know YOU … but later. There is a place on your site for your experience, designations and certifications. It’s the About US page. Have a link to it from your home page. At some point they’ll want to know. The trick is to keep them coming back until they reach that point.