Why Can’t You Build Your Own Web Site?

The question isn’t whether you can build your site in house, it’s whether you should. It’s easy enough to master the web development basics — a few hours with an HTML book or a web authoring tool is all you need. In fact, most web sites, including any number of business sites, are do-it-yourself projects.

As businesses raise the bar on what makes a “good” web site, however, home-grown efforts are becoming both more complex and more expensive. A no-frills Web site requires some knowledge of HTML, graphic design, and perhaps a bit of scripting. More advanced sites require skilled programmers, multimedia developers, user interface designers, and even database administrators. If you want a full-scale online store — the top of the Web commerce totem pole — you may need some heavy-duty programming, design, and systems integration experts to do the job.

When you think about building your own web site, consider what it will take to keep your site running. Can you afford a full-time database administrator to maintain your online catalog? Will any of your employees know how to create additional graphics and images for your web site? Many sites cost as much to maintain during the first year as they do to build — are you prepared to invest in the staff to handle the job yourself?


About jmgroupdesign

Genesis WordPress designer Inbound Marketer Bigcommerce designer View all posts by jmgroupdesign

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: