Why not just do a cheaper template based Web design for my business?
It is easy to understand why small business owners are attracted to the idea of a simple website based on a generic template. Many business owners feel pressured to have at least some form of Web presence and often look for a simple and cheap alternative to a professionally designed website.
However, if you are serious about developing a credible and profitable Web presence, you need to consider the following:
- The visual impact of your site on potential customers. Stanford Web Credibility Research has yielded the following: “We find that a broad range of design decisions ranging from visual elements to information architecture to the use of advertisements can powerfully influence whether visitors are likely to find a site credible.”
“Like human communicators, Web sites benefit (or suffer) based upon their appearance. We find that people quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more.” (http://credibility.stanford.edu/research.html)
Bottom-line: Quality custom web design dramatically increases your credibility on the Web. It’s really that simple.
- You should hire a Web professional if:
->You do not want to learn the many Web Design and Usability Guidelines for good Web design.
->You are unfamiliar with Web Standards, or the varied needs of different web browsers.
->You do not understand Search Engine Optimization.
->You do not want to spend a lot of your valuable time working on your web site.
- Pick the right professional for your needs. Three suggestions:
-> Skill. Make sure that your prospective Web professional has the right skills for your project. Ask questions. Do a little research. Check out their portfolio.
->Communication. Web professionals are people, not computers. Fine one you can easily and comfortably communicate with!
-> Be objective and use your critical thinking abilities when interviewing prospective Web pros.