Facebook’s Global Footprint

TWO THIRDS OF THE WORLD’S INTERNET POPULATION
visit social networking or blogging sites.

Time spent on social network and blogging sites is growing at over 3x the rate of overall Internet growth.

Social networks/ blogs are now the fourth most popular online category – ahead of personal e-mail.

The social network audience is
becoming more encompassing.

Facebook’s greatest growth in global audience numbers has come from people aged 35-49. Furthermore, Facebook has added almost twice as many 50-64 year old visitors (+13.6 million) than it has added under 18 year old visitors (+7.3 million). Consequently, people under 18 years old are making up less of the social network and blogging audience, whereas the 50+ age group are accounting for more of the audience.

Mobile Social Networking is
Taking Off.

The most popular social networks via PCs/laptops tend to be the most popular via mobile too.

Based on a simple design, broad demographic appeal and a focus on connecting, Facebook has become the most popular social network in the majority of countries measured by Nielsen Online.

**Source: Nielsen, Global Faces & Networked Places, 2009

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