While most of the social media hoopla to date has been in the consumer space, social media will have an even larger impact on B2B companies seeking to build deep, long-term relationships with their customers. This book is extremely timely as a guide on how to do just that.
There are some 138,000 entries in Amazon search for “social media”! But this is the first book that focuses exclusively on the business owner and the B2B marketplace.
This is a wonderful reference book for everyone in the business world, with solid recommendations for strategies and tactics.
For more information click here to read Chapter One on SlideShare.
Click on the book image to view the authors’ video.
Last, but not least here is the authors’ website.