Just build it … and they won’t come.
Certainly no small business owners should be under the illusion that simply throwing up a website is sufficient to launch their business on the web! Do you know what you’re up against? Here are just a few things you need to consider …
Google remains the key to online marketing.
You may have heard plenty about the new social media revolution, but make no mistake. If your business model still depends on organic online search marketing in any way to bring customers to your website, then your fate remains in the hands of Google.
A new way of marketing.
This new approach of reaching your customers over the Internet is about changing your outlook. Think micro markets instead of the masses. “It’s not 1924, and this isn’t Hollywood, but it is a revolution”, says Seth Godin. Read more about it on Seth’s Blog.
Tricks for getting your website found.
The solution to getting your small business site found by potential customers is Search Engine Optimization and it’s more involved than you think. SEO is a must-have for any company with a web presence, but it is especially important for small businesses with limited brand recognition.
The bad news? Because SEO does not follow an exact methodology taught in most business schools, and the algorithms that power Google and other search engines are covert operations, there is a lot of bad information floating around on the topic.
I suggest going to the source, GOOGLE and downloading their Starter Guide to SEO. 32 pages, but free, accurate, very complete, and no bull. In fact, I think this PDF by Google is the best one I have yet read on the subject.
“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
– Henry Wadsworth Longfellow