No worries. Here are three things you can do to add valuable information to your website in 30 minutes, or less:
1. Add a link to cool information.
Did you just read an interesting article in the newspaper, a news item on an industry site or even a “fun” story that has nothing to do with your business?
Well, if you thought it provided value, your customers probably will too. Add a quick link to the information on your blog, newsroom or social media page. After all, customers like to hear about things happening outside of your business too.
2. Answer a Question.
Have you received a lot of questions from your customers lately? Try to figure out the most popular question in the last month. Then, take a few minutes to write the answer in a quick, Q and A column.
You can add this information to your home page, blog and other, social media sites.
3. Write an Update.
How long has it been since you told your customers what the business has been up to? Write a quick letter to your customers and bullet point all of the new things happening. You can write about upcoming events, new partnerships and fresh benefits that you are providing to help fulfill customer needs.
And to keep it fun, include something personal. This can be something like how your staff is feeding a stray cat that arrives at the office each morning, how you tried surfing over the summer and are glad to be back in the office on dry land, or a tip on how to prepare for the upcoming holidays.
Keep It Simple.
By sharing information with your customers, you provide value and a personal touch. And this doesn’t need to be complicated. Simply prepare a few sentences, write some bullet points or provide a link to the full story on another site.
In just a few minutes, you can update your site with new information and keep your customers happy.
– by Melanie Rembrandt, www.rembrandwrites.com
Melanie is a superb public relations consultant, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track record for success.