Facebook’s Timeline Cover Makes An Impression

The most visible change to Facebook’s Timeline is the new huge visual strip at the top of company pages. This sprawling 851 x 315 pixel space is great for creating a visceral experience, provided you pick the right image.

Before you run out and create a giant billboard, you should know that Facebook prohibits any kind of promotional message in Cover photos. You cannot reference anything with a rate, price or other purchase information, such as “Free” or “40% off.”

In fact, any call-to-action of any kind (real or implied) is expressly forbidden — e.g., “Download it at our website.” This includes inviting people to Like your page. You can’t even embed contact information, not even a web address.

The good news is that you’ll be able to have an eye-catching, branded image across the top of your page. The bad news is that you can no longer automatically redirect people to a landing page to solicit likes.

This will force a major change in how companies try and engage their audience and build their fan base.

What can you do to prepare for the changes?
Start by creating a compelling Cover Photo that helps tell your story.
It could be a product shot, or people using your service, or whatever makes sense for you.

First Impressions Make All The Difference
The visceral impact of a massive image dominating your Facebook page should not be underestimated. The image you select will play a large (if not the largest) role in people’s first impressions of your Facebook presence. Just keep it super simple, and don’t turn it into an ad.


About jmgroupdesign

Genesis WordPress designer Inbound Marketer Bigcommerce designer View all posts by jmgroupdesign

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